Your identity drives your behavior

Why some habits simply don’t stick

Psychology teaches us that people naturally act in alignment with their Self-Identity. In other words, you behave in a way that is consistent with the person your subconscious believes you to be. 

Your Self-Identity functions like a thermostat that constantly returns the temperature of the room back to its setting. 

If you believe you're disorganized, you'll struggle to stay organized no matter how hard you try.

If you believe you're bad with money, you'll continue making financial decisions that reinforce that belief.

If you believe you're "not an athlete," exercise will always feel like something you're forcing yourself to do.

Your subconscious mind controls the vast majority of your actions. Its job is to keep your behavior consistent with what it believes to be true about you.

That's why changing habits is often so frustrating – you're trying to change your actions while your subconscious is trying to preserve your identity.

The encouraging news is that your Self-Identity isn't fixed.

It was created over many years by your experiences, the labels other people gave you, and the stories you've repeated to yourself. But it can also be intentionally changed. And when your Self-Identity changes, your behaviors, habits, and results naturally begin to change with it.

In our newest course, The Success Mindset, I explain how to deliberately reshape your Self-Identity and why it may be the single most important change you can make if you want lasting results.

Stay tuned for more about The Success Mindset.